A launch is often viewed as a one-time event. But what if your audience tunes-in months, or even years, after you consider it mission accomplished? This is a very real scenario and your launch strategy needs to be structured in a way that plans for the long term.
I'm publishing this blog in part to relate some examples of my work throughout my career in Public Relations both as a consultant and an employee. It also helps me keep my skills sharp as a Freelance Writer.
I encourage you to connect with me and share your thoughts, agree, disagree, indifferent.