This week is the opening of the Salon de l’Auto in Montreal, the symbolic start of the auto show season for the Canadian automotive industry. I love the city and the show, and have been many times. But, here is the story of one year that I will never forget.
Creating a Fun Day
Asking Someone to Also Stare at Your Navel
The Benefit of Internet Comment Boards for Communications
Standing on the Wrong Soapbox?
Betting Against the Weather
What my son taught me about launch communications
That Time I Made a Mistake
How to Find Points that Resonate
Zig vs. Zag: Using Hydrogen as a Counter Narrative
When you come to market with a different technology, it creates a multitude of communications possibilities. This was exactly what happened when we launched a #hydrogen vehicle. While the volumes were small, the key was articulating the technology's capabilities and why it might be a better solution to battery electric or petrol vehicles, without disparaging either.