A handful of resources to help you up your social media storytelling game…
That Time I Made a Mistake
Word Choice Matters: Articulate while Managing Expectations
Zig vs. Zag: Using Hydrogen as a Counter Narrative
When you come to market with a different technology, it creates a multitude of communications possibilities. This was exactly what happened when we launched a #hydrogen vehicle. While the volumes were small, the key was articulating the technology's capabilities and why it might be a better solution to battery electric or petrol vehicles, without disparaging either.