Everyone, please look at the dot…
Working through the launch communications planning process, you get very much into the details. You have to. People from inside and outside your organization need answers.
The benefit is you often become a one-stop resource for everything launch related.
The downside is you often become a one-stop resource for everything launch related.
That delicate art of navel gazing can become so all-encompassing that you can get off-track and not even know it.
Time for some additional perspective.
This is the point where you buy two coffees and sit down with someone that has a vested interest in your campaign, but far enough removed that they’re unfamiliar with the details you’ve been dealing with. Fresh eyes.
Your aim, in 30 minutes or less, is to walk through the program’s objectives, strategies, tactics and review your key messages. The ask to them is for feedback; look for holes, ambiguity, unnecessary distractions, and that missed opportunity. The task for you is not to deflect and defend, but to consider: What can you take from this conversation that could make the communications plan more effective?
Sometimes I walk away from the conversation without anything actionable; that’s fine, it means I found the right path… in that instance. Possibly.
Regardless, I’ve often found this to be one of the most effective steps in making me a better communicator and helped my planning process the next time I had to implement.
Have a communications campaign that could use some help? Contact me for a free consultation.